And here we come to the point.

At the heart of all this research, 
are multiple sparks and cross references. 
The art world, starting with the Renaissance, 
as an inexhaustible source; the contemporary 
design scene, in its constant reflection 
on the relationship between function and purpose; the daring creativity,  
never taken for granted, 
of Italian instinct.
The latter in particular, our Latin spirit, 
is the basis of our desire to think 
and play together, the true identity of Brado.
On top of this is the energy of the team, that never-ending desire to push ourselves further and find what nobody’s thought of yet, 
to discover and, in one fail swoop, 
breaks traditional habits.
Factory is all about
Brio, Research, Appeal, Diversion, Originality.